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"Mass mind is sometimes far easier to control than an individual. Unfortunately, most dictators and politicians know that, that what one person might not do, you get them in 10 or 20 and suddenly you have a different kind of phenomenon. 'The Crowd' by Gustav le Bon was the earliest book on this kind of thing - the 1800s. And I'm sure every dictator has read it, as I'm sure has every advertising man. As should most performers. Because what he's basically saying is that there is a difference between group think and individual thought." - Marc Salem
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