Florida Eye Health celebrates 15 years in Southwest Florida

FRANTZ Fifteen years ago this month, area cataract and LASIK specialist Dr. Jonathan M. Frantz started Florida Eye Health in a medical office building at Lee Memorial Hospital. He moved to his current Fort Myers location at 12731 New Brittany Blvd. in 1996 and now heads a multi-physician, multi-office practice that incorporates the latest techniques and technologies to provide patients throughout Southwest Florida with the most advanced options for cataract, LASIK and cosmetic surgeries.

During 15 years of practice, Florida Eye Health has grown from three employees to 85 and now includes four satellite offices and four Centers of Excellence. In 1999, the Fort Myers office was expanded to include The Center for Laser Vision Correction and Suncoast Surgery Center, a state-ofthe art, fully accredited ambulatory surgery center. That same year, Dr. Frantz opened an office in Naples and relocated one of the satellite offices to a new location in Cape Coral. In 2002, he added an entirely new dimension to the practice, The Aesthetic & Cosmetic Laser Center, to provide Florida Eye Health patients with the convenience of having their eyelid and facial cosmetic procedures performed in a familiar and friendly setting. Two additional satellite offices opened in 2007, Punta Gorda in January of that year and Lehigh Acres at the end of the year. Dr. Frantz and Eyelid & Facial Cosmetic Surgeon Dr. Nadia A. Kazim, see patients in all five office locations, while five board-certified optometrists provide comprehensive and routine eye care at the various offices.

With each new addition, new jobs were created, as well as more convenience and a higher quality of service

for the practice's customers.

Florida Eye Health's employee orientation program has a strong emphasis on mission, values, customer satisfaction, teamwork and commitment to coworkers. The major factor in the success of Florida Eye Health is that Dr. Frantz, as the medical director and owner of the practice, believes and trusts in the administrative, technical, leadership and clerical abilities of his employees so that the company runs efficiently and effectively. He is active in all decisions of the organization and encourages teamwork and creative energy to achieve the best possible outcomes and overall excellence.

Florida Eye Health practices the FISH Philosophy, which incorporates four key concepts that help the staff work together to improve customer service and stimulate creativity in a pleasant and satisfying work environment. The company philosophy is to be consistent, honest, open, respectful, objective and fair with all employees. Communication is a high priority at Florida Eye Health with weekly newsletters providing all employees with updates on services, new policies, and recognition of employee accomplishments. Employee service awards are presented annually recognizing longevity, loyalty, and dependability.

As an organization, Florida Eye Health participates in several local professional and civic organizations, such as membership in six area Chambers of Commerce, the Health Management Association, the SWF Chapter of Florida Public Relations Association, and numerous networking groups.

A recently revamped comprehensive Web site (www.bettervision.net) provides viewers with details about the numerous services provided at Florida Eye Health, as well as downloadable forms for appointments, patient registration and employment opportunities.