E-mail, Web marketing seminars offered

If you are a small business, nonprofit, or business professional, you know the importance of using new media in business. Deborah Shane, of Train with Shane, and Charly Caldwell, of Internet Services Group, have teamed up to get you up to speed on everything you need to know to create results now. They will offer two workshops:

July 17 - Hands On Advanced Email Marketing and Using Social Media

• Power of e-mail marketing in our Web-centric business environment

• Growing and using your database to strengthen relationships

• Effective e-mail campaigns

• Hands-on tour of Facebook, Twitter, LinkedIn, blogs

• Which social media is best for your business and making connections?

July 31 - Search Engine Optimization, Web marketing, using Social/ New Media to Grow Awareness and Revenue

• Recap of new media • How people can effectively maximize SEO through keywords, PR

• Integrating your releases into social networks and blog entries for the ultimate leverage

• Examples and their results in Google Analytics

• Measuring success via Analytics and other metrics

The package will also offer two oneon one consults, one hour with Deborah Shane and one hour with Charly Caldwell. Also included will be a twofor one upcoming class at Business and Industry Services in Fort Myers. A limited number of scholarships are available for nonprofit groups through the Southwest Florida Community Foundation by calling 274-5900.

The workshops will be held at the SWFL Enterprise Center, 3903 Martin Luther King Jr. Blvd., Fort Myers. The schedule includes networking at 8:30 a.m., the workshop from 9 a.m. to noon, plus a snack and beverages. The cost is $245 for the whole package or both workshops only for $120. Visit www.trainwithshane.com or call 985- 9844.