Wilson Creative Group to handle advertising for Bell Tower Shops

Bell Tower Shops, an upscale Fort Myers shopping center, has assigned its advertising needs to Wilson Creative Group, a full-service marketing firm based in Naples.

Wilson Creative Group has been assigned to implement re-branding elements essential to the Bell Tower Shops' recently announced renovation.

"We are thrilled to be affiliated Bell Tower Shops, a true Southwest Florida landmark for nearly 30 years," said Wilson Creative Group president and creative director Peggy Wilson. "We are confident that we will contribute to a fresh, new marketing program."

The marketing firm's immediate focus

will be promotion of the center's summer event series, which began June 1.

Bell Tower Shops is an open-air lifestyle center, located at U.S. 41 and Daniels Parkway, with 40 retailers, including Saks Fifth Avenue and The Fresh Market, nine restaurants and Bell Tower 20 Regal Cinemas.