Builder launches new Web video

Gulfcoast Consulting Group Inc. launched its new video campaign, which encourages growth into the Southwest Florida market. GCG is a design-build and general contracting firm providing an innovative approach to construction management.

"What Are You Waiting For?" is a Web video that displays some of the area's greatest attractions. GCG unveiled the video on its Web site and expanded distribution to include a multitude of video sharing sites such as YouTube, Vimeo, and Viddler.

"Southwest Florida has so much to offer. We want people up north to know what a great time it is to move down and expand here," said Lerin Byrd, the firm's director of marketing. "There's a lot of opportunity. So many people dream about moving to Florida, and now's the time you can make that happen."

The Web video is accompanied by links to Web sites with local statistics and incentive opportunities. It was produced by Waddy World Productions and can be viewed at www.gcg-designbuild.com.