Social media subject of workshop

The Southwest Florida Chapter of the Florida Public Relations Association has added extra spice to the Social Media Café: Second Course on Friday, June 26, from 9 a.m. to 3 p.m., at Hodges University, 4501 Colonial Blvd., Fort Myers.

Flame Productions will be on hand to take head shots of non-members for a discounted cost of $25 and complimentary for FPRA members.

Startpoken.com has also joined the SMC as a top sponsor. Throughout the event, FPRA will be holding special drawings for several Pokens — a device that allows one to exchange social networking information and connect with friends and colleagues on the spot — compliments of www.startpoken.com.

This lecture-style seminar will provide attendees a specialized look at incorporating social media with other Web 2.0 technologies. Ibrey Woodall, director of marketing communications for the TEK group International Inc., will discuss online newsrooms with social media interaction. Miami Marketwire's Account Executive, Robyn Medlin, will discuss search engine optimization for press releases and will introduce a social media release. Birgit Pauli-Haack, CEO and founder of Pauli Systems LC, will share her knowledge on putting social media to work with RSS feeds.

Registration and networking begins at 9 a.m. with presentations beginning at 9:30 a.m. The cost is $25 for members and $50 for non-members. Lunch is sponsored by Honey Baked Ham.