Gulfshore Insurance launches new Web site

Gulfshore Insurance Inc. has announces the launch of its newly redesigned Web site and the introduction of a new commercial client e-newsletter, Horizons.

Senior Vice President of Sales and Public Relations Jack Powers explained that the Web site redesign was the final element of a re-branding exercise the company undertook more than a year ago. In the process, Gulfshore Insurance adopted a new logo and tag line that exemplifies the company's philosophy: "Where relationships and trust are built."

"The new Web site better represents Gulfshore Insurance," said Mr. Powers. "But more importantly, both the Web site and Horizons allow our staff to stay connected with our clients and to create longterm relationships for which Gulfshore Insurance is known."

The Web site has a clean, updated design and features several interactive elements, including CSR24, an Internet-based tool that allows Gulfshore's clients to access their policy information. Through the redesigned site, clients can also enroll in Gulfshore Academy. These monthly, information-packed seminars provide clients with valuable tools to help protect their assets and build their organization. Gulfshore's own experts are often joined by guest speakers.

As a value-added service, Gulfshore's commercial lines clients receive Horizons' "Taking Your Risk Management Program Beyond Insurance." The newsletter departments include Gulfshore Happenings; Commercial Property & Casualty; Employee Benefits; and Personal Insurance.

B-Squared of Naples designed the Web site, while The Web Professional Inc., with operations in Southwest Florida and the Twin Cities of Minnesota, handled development of the Web site and content management system.

To learn more about Gulfshore Insurance, visit www.gulfshoreinsurance. com.