FML destined for Snuggie success
When Snuggies first came on the scene, I said to anyone who would listen, "This is going to be huge." Friends mocked me and my love for those blankets with sleeves but now — lo and behold — the Snuggie has gone viral,
even appearing in The New York Times
and on "30 Rock" (take that, doubters). So, when I predict the Next Big Thing, I expect people to listen (but I know better than to hold my breath). Still, here it is: fmylife.com.
F*** My Life, whose slogan reads "My life sucks but I don't give a f***," features stories of disastrous life situations, most hilarious. Anyone can write in, and the Web site draws more than 1.5 million viewers per day. Though the topics vary, the same themes run throughout the site. One is "duh moments." Like Sally256 who writes, "Today, I was with my kids. We saw a tiny little bug and they started freaking out. Trying to show them that bugs are not scary, I picked it up. It bit me and now I have to go to the doctor because my hand is the size of a balloon. FML."
Or an anonymous user who posted this gem: "Today, I went into work to set up a new store. There was a lot of lifting so I dressed casual. This happened to be the day the owner brought in his conservative family to check out the store. was wearing a shirt that says 'everyone poops' and has a donkey and elephant pooping."
Theme-wise, rejection also surfaces a lot. One user posts, "Today, I sent everyone a text on my phone book saying, 'Happy Star Wars Day!!! May the Fourth be with you!!' I forgot to uncheck my exgirlfriend's number. She texted back, 'one of the many reasons I broke up with you.'" Or, "Today, I got home from visiting my long-distance girlfriend. I spent $366 to get a plane ticket to visit her for the week. The day after I arrived there, she broke up with me and I had to buy a ticket for an earlier flight home. With fees and penalties, I payed [sic] around $550 to be broken up with."
Some of the stories touch on a heavier theme. They speak of loneliness, and as readers, we can't help but feel an empathetic ache. "Today, I found out my grandmother passed away," writes one poster. "When I told my boyfriend I began to cry. Instead of caring, he said 'you're getting my bed wet,' rolled over, and fell asleep." Another says, "Today, I was on Facebook look
ing at pictures of my boyfriend, who was in his friend's wedding this past weekend. He said that none of the girlfriends could come because it would cost too much for the couple. I spent the weekend alone, and all his friend's girlfriends are in the pictures."
Which is why this site is destined for greatness. FML captures the core of the human experience. With the duh moments and the moments of rejection, the weight of loneliness and the sorrow of heartbreak, we nod our heads in a shared understanding. It's an incredible invention, almost as great as a blanket with sleeves.
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