FPRA holds one-day seminar: 'Weathering the Storm'

The Southwest Florida Chapter of the Florida Public Relations Association will present PR University 2009: "Weathering the Storm," on Friday, Jan. 9, from 8 a.m. to 4:30 p.m. at Hodges University in Fort Myers.

Weathering the storm is not a seasonal occurrence for public relations professionals — in fact, it can be a way of life. At PR University 2009, public relations professionals from throughout Florida will share their insights and innovations about crisis management, surviving tough economic times and fool-proofing your career in a series of dynamic, fast-paced presentations. Attendees will also hear from a lively keynote speaker and participate in a unique crisis-related tabletop exercise. To register or find more information, visit www.fpraswfl.org

Keynote Speaker "The shock heard 'round the world - A viral media storm" - Joe Hice, APR, associate vice president of public relations, University of Florida

Other sessions include:

"Social media at your fingertips" - Chris Gent, vice president of corporate communications, Kissimmee Utility Authority

"Where do I go from here? A panel discussion" - Kara Winton, APR, CPRC, account manager, Priority Marketing; Pam Nulman, APR, public information specialist, Edison State College; and Susan Johnson, general manager, Broadway Palm Dinner Theatre

"Crafting the right message can change blustery weather into a spring day!" - Sarah Owen, executive director, Community Cooperative Ministries Inc.,

"Make an investment in yourself" - Mary Briggs APR, CPRC, Briggs & Rogers Marketing and Public Relations

"Make it a bold year" - Deborah Shane, Train with Shane

"Be smart like Storm Smart! Reputation Management 101" - Trent Dunn, marketing director, Storm Smart

"Coping with Disaster" - A tabletop exercise.