Edison State College unveils a new logo

In August, Edison College was renamed Edison State College. The historic change was just the beginning of Edison State's expanded mission. Edison State President Dr. Kenneth Walker asked the college's marketing department to create a new logo to demonstrate the college has entered a new era.

"Edison State is a wellestablished, well-respected member of the Southwest Florida community," Dr. Walker said. "The diamond, torch and flame are key elements our community has come to recognize and to identify with our college."

The logo Edison State College is unveiled last week maintains Edison State's signature elements, the diamond, torch and the traditional blue color. It incorporates yellows and oranges to give the logo a vibrancy and three-dimensional look.

"Edison State is a vibrant, four-year college," said Dr. Walker. "Our logo and image should reflect that vibrancy."

A branding campaign is now under way to promote the values and characteristics shared by Thomas Alva Edison and the college. They include hard work, determination, innovation, and belief in one person's ability to impact the world in a positive way.

Dr. Walker said the new logo will be phased in to assure the efficient use of resources.

The logo was designed by Brian Stromlund, creative director at Times of the Islands Magazine.

Edison State College serves more than 18,000 students in five counties, including campuses in Lee, Collier, and Charlotte counties and a center serving Hendry/Glades. Many classes are available online.