Name That Company

In 1894, my founder accidentally created a wheat flake. In 1906, he began selling toasted flakes made of corn in Battle Creek, Mich. In 1916, I launched an all-bran cereal, and in 1928 I gave the world a little snap, crackle and pop. My rooster, named Cornelius, debuted in 1953, followed by a feline named Tony in 1958. I rake in nearly $12 billion annually. My brand names include Pop-Tarts, Froot Loops, Eggo, Cheez-It, Garden-

burger, Nutri-Grain, Smart Start, Kashi and Morningstar Farms. In 2001, I bought a company whose elves live in a tree and make cookies and crackers. Who am I?

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