Travel

Lee County Visitor & Convention Bureau welcomed a new member to the staff: Crystal Revak, brand integrator. Revak will be the brand steward for The Beaches of Fort Myers & Sanibel. She will integrate the brand through the various marketing divisions of the VCB and implement the brand strategies working along with the bureau's advertising agency, BVK. Also, she will team with tourism industry partners to maximize efforts coordinating promotions in target markets. Revak most recently directed communications for SmartDisk Corporation, a public company, which markets high tech hardware to consumer industries including digital photography. She led the marketing and investor relations for FlexiInternational Software, which provides back office accounting software and conducted market research at HPT Research, a consulting firm to a Fortune 100 company. All of these firms are located in southwest Florida.