California Closets starts new marketing campaign

California Closet Company, Inc., the pioneer in spatial design solutions, announced the introduction of its new Lago collection - an assortment of premium finishes inspired by the picturesque landscapes and architecture of Italy's Lake Como.

The new Lago collection is defined by imported Italian materials with rich finishes and unique wood grains, as well as exceptional craftsmanship. This combination results in a European-inspired line of color finishes that proudly continues California Closets' tradition of quality and product breadth.

"The introduction of the new Lago collection offers consumers a classic European style and design that works well with any décor." said Anthony Vidergauz, president and CEO of California Closet Company, Inc. "Lago exemplifies the evolution of the California Closets brand by enhancing the breadth of our product line to extend beyond closets, bringing more furniture-like spatial design solutions to every room in the home."

In addition to being the premium line within California Closets' product assortment, the Lago collection provides environmental benefits. Lago is made with E1 wood, which has reduced emissions potential and is processed according to a strict European stan- dard for clean and safe wood manufacturing.

The Lago collection is being launched as part of California Closets' new marketing campaign, celebrating the expansion of their assortment and 30-year tradition of innovative designs and intuitive organizational solutions. The new Lago collection is currently available at select California Closets franchise locations, including the local location in Estero and will be introduced nationwide in April.