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The entrepreneurial spirit

It's the "holy grail" of beers, said a Boston pub manager, but, still, only 60,000 cases a year of Westvleteren are brewed because the Belgian Trappist monks with the centuries-old recipe refuse to expand their business (and even get on the phone to harass black-marketers). Westvleteren is sold only at the monastery gate, by appointment, with a two-case-a-month limit, at a price that's reasonable for retail beer, but anyone who gets it from a re-seller will pay 10 times that much. Producing more, said Brother Joris, to a Wall Street Journal reporter in November, "would interfere with our job of being a monk." Furthermore, said Brother Joris, referencing the Bible, "(I)f you can't have it, possibly you do not really need it."


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