Chico's hires company to record online sales satisfaction

Chico's FAS is working with ForeSee Results to measure online customer satisfaction with three brand websites: Chico's, Soma Intimates and White House Black Market.

"ForeSee Results will provide key data points and analysis which will assist us in evolving our online customer experience," said Stephen Carvelli, Director of Ecommerce, Chico's FAS Inc. "ForeSee enables us to benchmark customer satisfaction across all three of our brands, continuing our tradition of outstanding customer service."

Using the proven methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results determines how satisfied site visitors are with the online channel. Going further, the predictive ACSI methodology shows Chico's FAS how improvements to specific areas of the sites will result in increased satisfaction, loyalty, and sales online.

Online customer satisfaction measurement complements Chico's existing web analytics, providing the company with a way to gain more comprehensive insights about online shoppers.