LeCronier Parr MediaGroup of Fort Myers has named Micki LeCronier to the position of Chief Copy Writer; she now develops copy for radio spots, television commercials, print materials and websites for a variety of clients. A Detroit native, LeCronier served as Managing Editor of DaimlerChrysler's domestic brand Web sites at Organic (an international interactive agency), where she won numerous awards for the online launch of the PT Cruiser. Previously, she served as Associate Creative Director at Ross Roy.