Fox Electronics begins selling to Japan

Fort Myers-based Fox Electronics has launched sales of its new line of XpressO oscillators in the powerhouse Japanese market, marking the company's latest efforts to market the innovative product globally. Fox Electronics has achieved record-breaking sales, following marketing in the North American, European, Chinese and Asia Pacific markets.

"The Japanese market is the most demanding, which is why we choose to launch the XpressO there last," says E.L. Fox, Fox Electronics president. "Japanese companies are very nationalistic and will typically only buy a product if they cannot get it from another Japanese company. At this point there is no Japanese equivalent to the XpressO oscillator, so we look forward to the opportunity to succeed in Japan."

Fox Electronics launched the XpressO oscillator in late 2006 and worked with customers as they tested samples for a number of months. In July, sales began to spike with 43,000 XpressO oscillators sold. On Aug. 7, the company sold 42,000 XpressOs in one day. Sales for the month of August totaled 88,535, which marked a 33 percent increase over July's sales. The company's clients include the world's second largest computer manufacturer.

The XpressO oscillators, a new family of configurable crystal oscillators, can be used for many applications, including computers, test equipment and air conditioning control panels. They cost 20 to 50 percent less than the standard fixed-frequency oscillators that they are replacing. ¦